Nielsen’s Top 10 Most Engaging Primetime Television Programs of 2011
Top 10 Most Engaging Primetime Television Programs
Rank
Program
Network
Genre
Share of Buzz Volume
1
Grimm
NBC
Drama/Adventure
2%
2
Suburgatory
ABC
Situation Comedy
4%
3
Desperate Housewives
ABC
Drama/Adventure
16%
4
Parenthood
NBC
Drama/Adventure
4%
5
Royal Pains
USA
Drama/Adventure
2%
6
Chuck
NBC
Drama/Adventure
54%
7
Revenge
ABC
Drama/Adventure
7%
8
White Collar
USA
Drama/Adventure
6%
9
Rescue Me
FX
Drama/Adventure
2%
10
Covert Affairs
USA
Drama/Adventure
3%
Source: Nielsen and NM InciteNielsen program engagement Data from January 1 – December 5, 2011. Program Engagement is the percentage of viewers who can recall within 24 hours the network content they were exposed to during the normal course of viewing TV. Includes regularly scheduled entertainment series with at least three telecasts, original airings and repeats. Networks included: A&E, ABC, BRVO, CBS, CMDY, CW, DSC, ESPN, FOOD, FOX, FX, HGTV, HIST, LIFE, MTV, NBC, NICK, SPEED, SYFY, TBS, TLC, TNT, USA, VH1NM Incite buzz data from January 1 – December 18, 2011. Share of buzz volume among top 10 most engaging primetime programs only